Behavioural Freedom provides professional therapeutic support for people experiencing anxiety, stress, low confidence, unwanted habits and other emotional or behavioural challenges in St Albans and the surrounding areas.
The website was developed to create a calm, welcoming and professional online presence, clearly explain the different areas of support available and help potential clients feel comfortable taking the first step. As therapy is a highly personal service, the content needed to be reassuring, easy to understand and written in a warm, approachable tone that reflects the practitioner’s individual style.
The project has included WordPress website design, ongoing SEO, service page development, local search content, blog posts and regular website improvements. The focus has been on helping Behavioural Freedom appear for relevant local searches, provide useful information about anxiety and behavioural change, build trust with potential clients and generate more suitable enquiries.